Proximity London Hires Jason Cascarina as Deputy ECD

Proximity London continues to make key appointments in 2017 with the addition of Jason Cascarina who will join the creative team in April as deputy ECD.

Previously at OgilvyOne, Jason was responsible for leading digitally integrated campaigns including the Cannes shortlisted and Gold Echo winning work for British Airways, One Show awarded Land Rover campaigns and DMA awarded work for British Telecom.

Prior to this, Jason worked at Weapon7, where he created award winning work for Smart, Mercedes-Benz, The Natural Confectionery Company and mental health charity Mind. And Elvis, where he first worked with John Treacy to create the MCAA Grand Prix winning ‘Ask for the World’ integrated campaign for Virgin Holidays.

Jason also serves as a visiting lecturer for the Accademia di Communicazione in Milan, guiding the students with their entries for D&AD New Blood. The college picked up a White Pencil in 2016.

John Treacy, Proximity ECD said, "I’ve been wanting to poach Jason for ages because he’s a really rare thing - a big ideas man who’s genuinely media neutral. A proven award winner, I know from first-hand experience he’ll have a massive impact on our work. Well worth the wait."

Jason adds, “Proximity’s is an innovative and exciting agency with enviable client list that offers some incredible creative opportunities, and I’m very much looking forward to reuniting with John.”