PRISM Awards Names O&M Singapore's Ee Rong Chong PR Professional of the Year 2017

Ee Rong Chong, Managing Director of Ogilvy Public Relations and Ogilvy & Mather Group Singapore, was named Outstanding PR Professional of the Year at the PRISM (Public Relations In the Service of Mankind) Awards 2017. Ogilvy PR also took home four awards including the highly coveted Best PR Campaign of the Year award for the Traffic Police “Use Your Road Sense” campaign.

Robert Conceicao, President, Institute of Public Relations of Singapore (IPRS), said, “We are delighted to confer the Outstanding PR Professional award upon Ee Rong. She has been a strong advocate of how PR can, and should, be core in the multi-disciplinary mix of marketing communications. Throughout her stellar career as a PR practitioner, she has done a great deal to elevate our industry’s standards of professionalism and has supported IPRS in our efforts to groom the next generation of PR professionals. Ee Rong’s contributions will continue to have a lasting positive impact on the PR industry in Singapore and the region.”

Organised by IPRS, the PRISM Awards were created to encourage, recognise and reward organisations and individuals for excellence in public relations and communications, and contributions to raising the level of PR professionalism in Singapore. Since its inception in 1987, the Awards have been given to some 160 organisations for their creativity, originality and application of public relations and communications practices across all sectors.

Ogilvy’s Ee Rong Chong, said, “It is an honour to receive the Outstanding PR Professional award. The marketing communications industry in Singapore and Asia is changing at a rapid pace, and we are seeing PR take on a more central role in building brands and businesses. Within Ogilvy Singapore, I am immensely proud to have PR leading the change as we continue to integrate our business to offer our clients impactful and meaningful work. I would like to take this opportunity to thank my team who stand beside me every day and inspire me to keep doing what I’m doing.”

A 16-year Ogilvy PR veteran, Chong was appointed to the newly created Ogilvy & Mather Group Managing Director post in October 2016 to accelerate the implementation of the network’s “Next Chapter” strategy, which centres on deeper integration across disciplines and the advancement of modern marketing services such as data analytics, marketing automation and digital media. In addition to this role, Chong continues to serve as Managing Director of Ogilvy PR Singapore.