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Cannes Lions

Primo Directors Win Multiple Awards at Cannes Lions 2017

The Spanish production company's directors pick up awards in the Film, Promo & Activation and Film Craft categories respectively

Primo Directors Win Multiple Awards at Cannes Lions 2017

Madrid based Production company Primo have just recently announced their roster directors wins at Cannes Lions 2017. The company now adds several silver and bronze lions to their awards cabinet. Here's the full breakdown of the directors who achieved the awards.


Luisa Kracht:

Film - Bronze Lion

“For You” / La Comunidad / Presidencia de la Nacion


Luisa Kracht: Direct - Silver Lion

Andes Bar 45” / Saatchi & Saatchi / Ab Inbev

Promo & Activation - Bronze Lion


“Andes Bar 45” Saatchi & Saatchi / Ab Inbev

Direct - Bronze Lion


Pantera: "Woza” / Mami Watta

Film Craft - Direction - Bronze Lion