PRETTYBIRD UK Adds Charlie Roberson as Commercial Sales Representative
PRETTYBIRD has announced the appointment of Charlie Roberson as Commercial Sales Representative for the UK. Charlie joins the London base, co-founded by Juliette Larthe with Kerstin Emhoff and director Paul Hunter. Charlie will be creating new business; building on existing relationships, identifying and growing new partnerships and ensuring the PRETTYBIRD brand and individual directors are accurately represented to the creative commercial industry and beyond.
“We are really excited to have Charlie join our team, he has grown up in advertising, has a great eye and a good nose for finding the kind of projects that work well with our insatiable, talented and incredible roster of talent,” says Juliette.
“I feel at home in the business and having been surrounded by creative talent from a young age, the opportunity to work at PRETTYBIRD, with their brilliant roster is a treat,” says Roberson. “Representing some of the finest directors in the business makes me proud to do my job – it is a real honour to work along side such an inspiring production team, and I look forward to getting stuck in”.
As the commercial representative for PRETTYBIRD, Charlie will be actively seeking scripts and projects whilst managing sales and marketing. Keen to be a familiar and trusted source, Charlie will be available for showreel meetings and presentations and will be a regular at awards, events and of course the imminent Cannes Lions. With an already strong brand personality and a diverse and admired roster of talent, Charlie is eager to capitalise on the huge and exciting potential this role and the company has to offer, whilst seeking and exploring the potential in retaining new directorial talent.