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Creative

Powerful New Campaign Raises Awareness of Noma, The Monster That Devours Children

lbbonline.com, 2 months, 2 weeks ago

The campaign is for Vaincre Noma, an organisation dedicated to fighting the disease

Powerful New Campaign Raises Awareness of Noma, The Monster That Devours Children

An emotive new video from Creative Agency WNP aims to raise awareness of Noma, a life-threatening illness described as 'the Monster That Devours Children'.

According to a survey carried out by IFOP, 98% of French people have never heard of Noma. The disease, which is particularly prevalent in Africa, has a mortality rate of 80%, and is responsible for 100,000 deaths each year. The campaign aims to combat this and encourages viewers to donate in an effort to wipe out the illness and prevent children from contracting the virus in the future. 

You can find out more about the campaign, and donate, by visiting the Vaincre Noma website.

Creative Agency

Copywriter: Marion Thiery

Art Director: Delphine Tabutin

Creative Agency: WNP, France, Paris

Music and Sound

Sound Design: Caleson

Production Company

Production Company: WNP Studios

Category: Corporate and social , Health

Genre: Animation , Dialogue , PR , People