POSSIBLE London Appoints Simon Law as Chief Strategy Officer

Creative digital agency POSSIBLE today announced a significant senior appointment to its leadership team in the London office. Simon Law has been appointed as Chief Strategy Officer, and will be responsible for developing the agency’s strategic planning direction to build on its market leading position. The appointment comes at a key time for the agency as it sees continued growth. 

Law is one of the first agency leaders to have worked in the new field of data & content optimisation and will use this expertise to drive increased insights and value from digital data for POSSIBLE’s extensive list of top brand clients such as Heineken, Canon, Shell and Microsoft.

Previously Law has held leadership positions at other advertising and digital agencies, such as Goodby Silverstein & Partners, TBWA\London and SapientNitro.

Commenting on his appointment, Simon Law said, “One of the big things that swayed me to join POSSIBLE was meeting the team and seeing the passion Lucas, the ECD, brings to the creative offering. Having met Neil 20 years ago when I was at Saatchi and Saatchi, I’m now looking forward to working together to build a famous digital agency. After the past few years at the coalface of data, this is the opportunity to further build a department that truly fuses data and planning to drive strategy focused utterly on creative results.”

The news follows the recent appointments of Mandhir Gidda to POSSIBLE as Chief Technology Officer and Christiaan Lette as Client Services Director. Gidda and Lette together with Law will be instrumental in driving the agency forward.

“Simon is the latest in several strategic leadership appointments at POSSIBLE” said Neil Miller, UK CEO, POSSIBLE.  “Bringing in these key players to the agency means they will be able to share their rich knowledge and experience with the team and clients. Simon has great expertise in creating tech and marketing opportunities based on current trends, and is perfectly placed to translate these into effective solutions for clients. It’s an exciting time for all at the agency as we seek to continue our growth in the market and offer clients truly innovative campaigns that solve real problems.”