POSSIBLE Expands Leadership Team with New Global Client Role

WPP digital creative agency, POSSIBLE, has hired Mark McEachran as Global Client Lead.  McEachran will oversee key global accounts for POSSIBLE including the new win Bayer.  He joins from SapientRazorfish.  

McEachran joins Ellie Cavell-Clarke, strategy director, Ben Bashford, Head of UX and Rita Bourma, User Experience Designer, who joined POSSIBLE in the last year as the latest additions to the London office’s expanding team.  

Tasked with helping clients to develop appropriate digital strategies that activate their brands and sell their products globally, McEachran will be based in the London office, reporting to EMEA CEO Darin Brown.

Speaking about the appointment, Brown said “Mark has a strong talent for building deeply trusted client relationships.  I’ve worked with him before and know him to be an exceptional talent, an inspiring leader and digital specialist. I’ve no doubt he will be a huge asset to us and our clients.”

McEachran adds “I’m delighted to be joining POSSIBLE at a time when the agency is seeing such exponential growth. I was looking for a challenge that would push my experience in an agency that is relentlessly innovating and creating. I look forward to joining the talented team of creatives and technologists at POSSIBLE and cannot wait to get started.”

McEachran brings over 20 years integrated and interactive brand marketing experience to the role and is a specialist at delivering complex customer led digital solutions for major global clients, including Grand Vision, Telefonica O2, Audi, Etihad Airways, BlackBerry, Samsung and McDonald’s.

  

At POSSIBLE, Mark will be working on several the agency’s global accounts, including the newly won BAYER business which spans EMEA and the US for multiple brands across the Consumer Health category.