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Creative

Porn Star Lucy Cat is Searching for a Different Kind of Egg This Easter

Serviceplan launches viral video for adult entertainment platform mydirtyhobby.de encouraging young men to check their testicles

Porn Star Lucy Cat is Searching for a Different Kind of Egg This Easter

Easter is the time for egg hunting. Unfortunately, most men forget the importance of checking their own “eggs“ when growing up (in German, the word for testicles is ‘Ei’, the same as the word for egg). Testicular cancer is the most common cancer affecting young adults. Every year, thousands die of testicular cancer – even though in the majority of cases it can be cured if detected early.  That’s why adult entertainment platform mydirtyhobby.de and popular adult entertainment star Lucy Cat are encouraging regular testicle examination. 
 
Important institutions like the German Urology Society appeal to young men to check their testicles regularly. But only 11% of all German men take advantage of free annual cancer checks. Popular German adult entertainment star Lucy Cat doubts the success of such conventional campaigns: "I would like to try to make younger men feel more sensitive to testicular cancer, since it is usually classified as less relevant because of the young age."

That’s why Serviceplan and Lucy Cat created the explicit testicular cancer examination video tutorial “Eiersuche“ (“Egg Hunting“), which is gaining a lot of attention in the German online and social channels.  The video has already gone viral with 277,000 views on Facebook and 63,000 views on YouTube.  

If it reaches a million views online adult entertainment portal mydirtyhobby.de, who are supporting the initiative, will donate 10,000 euros to testicular cancer prevention programmes.  For every 1,000 views, mydirtyhobby.de, where the videos of Lucy Cat can be seen, will donate 10€ to Testicular Cancer prevention programs. 

Dennis Cohen, mydirtyhobby.de spokesperson, supports Lucy Cat’s activity: “We support open minded society – that’s why we also have to talk openly about issues like testicular cancer. We hope the campaign will teach men the importance of checking their “eggs“ regularly, so they can enjoy life for as long as possible.“
Advertiser

Advertiser: MyDirtyHobby.de / Dennis Cohen PR Manager MG Germany

Creative Agency

Art Director: Azim Abasbek

Creative Director: Lorenz Langgartner, Franz Roeppischer

Strategist: (Global Creative) Maximilian Schoengen

Creative Agency: Serviceplan

Production Company

Production Company: nhb studios

Category: Corporate and social , Health

Genre: Comedy