Pop Culture App Maker ZIG Turns to Napoleon for Video Sizzle
The makers of the newly-launched popculture app ZIG have tapped the creative and production talents at The Napoleon Group to design and produce a video illustrating the app’s key features. Employing new digital technology, ZIG collects and delivers entertainment content directly to mobile devices, delivering real-time, customized pop culture news directly to itsusers.
The video can be found on the ZIG web site here. It mixes celebrity photos and logos from well-known media brands such as Entertainment Tonight, InStyle, US Weekly,People, Popcrush and others, tied together with a colourful graphic matrix that acts as a visual metaphor for how the technology scours the web for subjects, artists and content you’re interested in and serves it up to your smartphone or tablet.
The video opens on a universe of icons, each bearing a celebrity’s picture or a media brand, all connected by a series of steams. As the video progresses, the streams in intertwine and overlap. They all converge into a single ZIG stream which connects with a smartphoneand activates the app. Original logo animation and a simple tagline – “Everythingyou want in one place” – finish the piece, with music and sound design giving theit added depth.
Napoleon produced the project from start to finish, including writing, design, sourcing of licensed images, animation and audio post. “We started with ZIG’s design motif, and from therewe developed this dynamic mapping approach that highlights the brand’s offering,”explains Napoleon Chief Creative Officer Marty Napoleon.
What makes ZIG unique is in how it scans what its users engage with across social media and the web, then createsa personalized algorithm that aggregates all their pop culture news in one place and in real time. ZIG users will be able to view news about their favorite actors, recording artist, TV shows, movies, you name it, as it’s published.
“Working with Napoleon was a fantastic experience,” says Joshua James, CEO of ZIG. “They’re masters of the technical aspects of production, but more importantly they’re incredibly creative problem solvers and visual storytellers. They were able to explain thecomplexity of how we gather and personalize data and illustrate it in anentertaining, contemporary and easy to understand way.”
The ZIG video is one of a growing number of digital assignments Napoleon has tackled over the past year, often providing not just production and post but creative direction as well. Mostrecently, Napoleon contributed video elements for the launch of the private cocktail and bar-going app Hooch
Genre: Apps , Digital , Idents