Pollen Unearths The Future of Hiring Millennials In Latest Campaign for Simon Johnson
Sydney agency Pollen has developed a new digital strategy for Australian fine food retailer Simon Johnson, including the design and development of a new e-commerce platform, social launch campaign and overarching content strategy.
As part of the new digital strategy, Pollen has launched a social campaign centred on hiring a new social media content creator and food stylist for the Simon Johnson brand.
Driving awareness and traffic to the website and encouraging conversation amongst millennial audiences about the Simon Johnson brand, the social campaign aims to unearth a passionate foodie for this dream stylist role, whilst relaunching the brand across the maker culture and foodie community.
The winner will be personally selected by Simon Johnson with help from two of Australia’s highly awarded chefs Quay’s, Peter Gilmore and The Bridge Room’s, Ross Lusted. The role will be based out of the Simon Johnson office in Sydney. The chosen candidate will manage, create content and curate the Simon Johnson primary social channels and website.
In order to participate, foodies just pick any Simon Johnson product, style it, shoot and post it to Instagram using the hashtag #hiremesimon tagging @simonjohnsonprovidore
“This campaign is a prime example of what Pollen sets out to do in relation to redesigning today’s digital businesses from the ground up,” explains Pollen director Brett Mitchell.
“It’s a completely new take on the future of hiring disconnected millennials and we trust it will also be adopted by other future minded businesses,” he said.
“The campaign idea is playing to the whole Instagram food porn obsession, there is a lot of people doing this now and if they love it that much, and are good at it, they can now score themselves a job.”
Says Simon Johnson, founder of the brand: “The reinvention of our digital offering now means that we can move forward in good steed for modern times. Pollen’s strategy really heroes the stories of our amazing producers and products in a way that our food loving audience will connect with.”
To view learn more about the campaign visit: https://www.simonjohnson.com/hiremesimon/
Category: Restaurants , Retail and restaurants
Genre: Digital , PR , People