To hype the launch of the game Destiny 2, AKQA San Francisco worked with Activision to launch a release video starring football star Antonio Brown.
The video features Brown, a wide receiver and punt returner for the Pittsburgh Steelers, practicing his new moves for the 'big game' – though, in this case, that big game is referring to the launch of Destiny 2 instead of the first game of the NFL season.
The NFL relaxed its touchdown celebration rules this year, and with the season starting, Brown has been a big part of that conversation as he is known for his end zone moves.