Brothers and Sisters has today launched the second ad in the major new campaign for webuyanycar.com - starring much-loved celebrity Phillip Schofield.
The ad, ‘Library’ – one of a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life - features Phillip Schofield zip-wiring in at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilst webuyanycar.com may not be as ‘quick as Phil’, you could sell your car within an hour of getting a quote.
The campaign, which launched with a 60-second TV teaser in December, uses the new strapline 'So Quick. So Simple. So Schofield.' and aims to prompt reappraisal of webuyanycar.com as 'the most Phillip Schofield way to sell your car.'