P&G's Olympic Campaign Continues

Wieden + Kennedy's Olympic campaign for P&G keeps on running with another mum's-eye-view take on the games. 'Kids' is the follow-up to 'The Hardest Job In The World' and in it we see top-flight athletes as only their mothers do. To us they're Olympians, but to their mums they'll always be kids.

 

Whether it's a lifetime of chauffeuring their children about, providing meals on the run, or supporting them at practices and competitions, the spot, directed by Epoch’s Daniel Kleinman,  recognises all the hard work all mums do to raise their kids and help them succeed.  At the London 2012 Olympic Games, P&G will thank mums everywhere—not just the mothers of Olympians, but every mum who does whatever it takes to help make her kids’ life the best it can be.

 

W+K PORTLAND

Creative Directors Danielle Flagg / Karl Lieberman

Copywriter Laddie Peterson

Art Director James Moslander

Producers Shelley Eisner / Matt Hunnicutt / Erika Madison

Assistant Producer Kirsten Acheson

Account Team Eric Gabrielson / Francine Li / Jesse Johnson

Business Affairs Cindy Lewellen

Executive Creative Directors Mark Fitzloff / Susan Hoffman

Head of Broadcast Production Ben Grylewicz

 

PRODUCTION

Production Company Epoch Films

Director Daniel Kleinman

Executive Producer Lisa Marguilis

Producer Johnnie Frankel

Production Manager Adriana Cebada Mora

 

EDITORIAL 

Editorial Company Joint Editorial

Editor Peter Wiedensmith

Assistant Editor Eric Hill

Post Producer Shelli Jury

Post Executive Producer Patty Brebner

 

Telecine

Telecine Company The Mill LA

Colorist Adam Scott

Telecine Producer LaRue Anderson

 

 

VFX

VFX Company The Mill LA

Executive Producer Sue Troyan

Producer Enca Kaul

Shoot Supervision Chris Knight

2D Lead Artist Chris Knight

2D Artists Andy Bate / Sarah Elm / Trent Shumway / Tim Bird

3D Lead Artist Nick Lines

3D Artists Adam Carroll / Matt Longwell / Mike Panov / Greg Gangemi / James Brady

Matte Paintings Gawain Liddiard / Andy Wheater

Production Coordinator Kiana Bicoy

 

MUSIC

Composer John Connolly / Future Perfect

 

SOUND DESIGN

Sound Design Company Joint Editorial

Sound Designers Peter Wiedensmith / Eric Hill

 

 

MIX

Mix Company Eleven Sound

Mixer Loren Silber

Producer Jessica Locke