PG Tips Awards Advertising Account to LOLA MullenLowe Madrid

LOLA MullenLowe's Madrid office has won the advertising account after a competitive pitch against adam&eve/DDB and Ogilvy. 

The agency has been tasked with rejuvenating the PG Tips brand, with new work expected to launch later this year.

The account was previously held by Mother London, who were responsible for the long-running campaign featuring the lovable Monkey.

PG Tips is the biggest selling tea brand in the UK and this is the first time the brand has worked with an agency outside of the UK.