As part of a new global agency structure, it can
be confirmed that Cummins&Partners Sydney has been appointed as the
lead strategic agency for Pernod Ricard Wine, specifically focused on
Australian brands.
Global duties will begin immediately on three of its Australian Wine Brands including Jacob's Creek, St Hugo and I AM GEORGE.
Says
Kirsty Muddle, MD, Cummins&Partners Sydney: "We have had a great
relationship with Pernod Ricard over the years and we are honoured to
take on this position and work on these brands globally."