Pernod Ricard Wine Appoints Cummins&Partners
As part of a new global agency structure, it can
be confirmed that Cummins&Partners Sydney has been appointed as the
lead strategic agency for Pernod Ricard Wine, specifically focused on
Global duties will begin immediately on three of its Australian Wine Brands including Jacob's Creek, St Hugo and I AM GEORGE.
Says Kirsty Muddle, MD, Cummins&Partners Sydney: "We have had a great relationship with Pernod Ricard over the years and we are honoured to take on this position and work on these brands globally."
Pernod Ricard Winemakers confirms that it is working with Cummins&Partners.
Says Celest Kenny, global marketing manager Australian wine brands: "We have developed a new model and changed the way we work. I'm personally excited about working with Cummins&Partners again. We have had great success with former campaigns, like the Agassi Open Up work created to support our Tennis Sponsorships around the world."