Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App
Following the success of Pedigree SelfieSTIX - A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone - Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog's perfect photo.
Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX app easily converts peoples' canine companions into a delightful cast of characters, including police officers, aviators, university graduates, safari explorers and cowboys. Dog owners can also expect a new release of filters around special occasions like Valentine's Day and Easter.
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Says Cormac van den Hoofdakker, brand manager, Pedigree at Mars NZ: "We love our dogs, so why not give dogs access to all the fun things us humans have too? The Pedigree SelfieSTIX phone clip meant that people could have meaningful moments of closeness with their dogs in the form of a perfect selfie. But with the Pedigree SelfieSTIX app, it truly takes those selfies to the next level."
The Pedigree SelfieSTIX app transforms the campaign and activation into a platform that can be refreshed time and time again, driving repeat purchase of the DentaStix product.
The app uses a unique combination of canine facial recognition technology and machine learning to track the dog's face, which allows for accurate placing of the filters. It then lets people share their filtered selfie through social media.
Compatible with Android and iOS devices, the Pedigree SelfieSTIX app is free to download from the App Store and Google Play.