senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Partizan Director Sing J Lee Directs New Music Video for RAYE's Single 'Decline'

21/11/2017
Production Company
London, UK
96
Share
Energetic music video was filmed in Havana, Cuba

Sing J Lee and Raye’s second collaboration for the music video Decline saw them fly to Cuba for a wild night in Havana. Sing expertly bottles the beauty and spirit of Havana, complete with the eclectic mix of architecture and colourful visuals.

Raye playfully moves through the decaying rooms of the Cuban apartment block, then she is joined by Mr Eazi on the way to a party. Sing subtly makes references to the lyrics of the song with the couples surrounding Raye, but she remains unfazed.

The film is layered with mixed media - 35mm photography and 16mm film, reflecting the rough-and-ready energy of the Cuban youth culture on those warm Havana nights. 

Credits
Brand
Production
Music / Sound
Work from Partizan London
L003 Neo
Lacoste
08/02/2024
8
0
Raise Your Arches
McDonalds
01/02/2024
12
0
ALL THEIR WORK