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Creative

Paris is Made For Sharing in New 2024 Olympic Bid Campaign from BETC

Agency launches inspiring manifesto video produced by Rita Films

Paris is Made For Sharing in New 2024 Olympic Bid Campaign from BETC

Competing against Budapest and Los Angeles as candidate city for the Olympic Games 2024, Paris has this week revealed its slogan: Made For Sharing.

Through a manifesto video created by BETC Paris, the City of Lights expresses its will to host the global sporting event. The 'I Love You' track by French artist Woodkid was chosen as the soundtrack of the film.

The host of the Summer Olympic Games is scheduled to be announced at the 130th International Olympic Committee Session in Lima, Peru, on 13th September 2017.


Creative Agency

Creative Agency: BETC Paris

Creative Director: Jérôme Galinha

Copywriter: Antoine Lenoble

Art Director: Ludovic Labayrade

Executive Creative Director: Rémi Babinet

Strategy: Antoine Pivard

Production Company

Production Company: Rita Films

Music

Sound Design: La-Bo

Category: Events , Sports and leisure

Genre: People , Scenic