Paris is Made For Sharing in New 2024 Olympic Bid Campaign from BETC
Competing against Budapest and Los Angeles as candidate city for the Olympic Games 2024, Paris has this week revealed its slogan: Made For Sharing.
Through a manifesto video created by BETC Paris, the City of Lights expresses its will to host the global sporting event. The 'I Love You' track by French artist Woodkid was chosen as the soundtrack of the film.
The host of the Summer Olympic Games is scheduled to be announced at the 130th International Olympic Committee Session in Lima, Peru, on 13th September 2017.
Creative Agency: BETC Paris
Creative Director: Jérôme Galinha
Copywriter: Antoine Lenoble
Art Director: Ludovic Labayrade
Executive Creative Director: Rémi Babinet
Strategy: Antoine Pivard
Production Company: Rita Films
Sound Design: La-Bo
Category: Events , Sports and leisure
Genre: People , Scenic