Paris is Made For Sharing in New 2024 Olympic Bid Campaign from BETC
BETC Paris, 8 months ago
Competing against Budapest and Los Angeles as candidate city for the Olympic Games 2024, Paris has this week revealed its slogan: Made For Sharing.
Through a manifesto video created by BETC Paris, the City of Lights expresses its will to host the global sporting event. The 'I Love You' track by French artist Woodkid was chosen as the soundtrack of the film.
The host of the Summer Olympic Games is scheduled to be announced at the 130th International Olympic Committee Session in Lima, Peru, on 13th September 2017.
Creative Agency
Executive Creative Director: Rémi Babinet
Creative Director: Jérôme Galinha
Creative Agency: BETC Paris
Copywriter: Antoine Lenoble
Art Director: Ludovic Labayrade
Strategy: Antoine Pivard
Music and Sound
Sound Design: La-Bo
Production Company
Production Company: Rita Films
Category: Events , Sports and leisure
Genre: People , Scenic