Paddy Power's Husband Removal Service

Paddy Power Bingo has launched the service with a 30 second TV spot that sees a trio of Paddy's highly trained removal men turn up at a woman's front door and expertly extract her unsuspecting husband using a strange plunging device. The woman is then left with a bit of well-deserved bingo time.

 
The service allows anyone taking advantage of Paddy Power’s '£20 free play’ offer, the chance to receive a complimentary husband removal. Users can even choose where Paddy Power takes him, dinner with the mother in law seems to be the most popular!

Project name: A Little Peace
Client: Christian Woolfenden, Global Marketing Director, Paddy Power

Brief: To promote Paddy Power Bingo
 
Creative agency: Crispin Porter + Bogusky
Creative Directors: Ben Walker & Matt Gooden
Copywriter: Tom Hall
Art director: Tessie Gaertner 
Designer: n/a
Planner: Gavin May
Media agency: M2M
Agency producer: Rob Stiener
Production Company: Mad Cow Films
Director: Spendser
Market/s: UK
Live Date/s: Monday 2nd of September