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Creative

Pace Salsa Makes it Saucy with First All-Social Campaign

lbbonline.com, 4 months, 2 weeks ago

Quirky new campaign resurrects Pace’s iconic ‘New York City’ cowboy

Pace Salsa Makes it Saucy with First All-Social Campaign

Pace’s latest campaign aims to liven up Taco Tuesday across America. 

The new all-social campaign is part of Pace’s larger - first ever entirely digital - 'Make it Saucy' campaign, which debuted in October of 2016. The campaign resurrected Pace’s iconic ‘New York City’ cowboy from ads in the '90s and gave him a new name: That Pace Cowboy.

Premiering today, the new infomercial, 'Make it Saucy Suzie' shows how Saucy Suzie can help decide what ingredients will find their way on to your taco next – of course with Pace salsa on top to “Make it Saucy.”






Category: Food , Sauces and spreads

Genre: Comedy