AIRBAG's Adrian Bosich announced as new MADC President
A piece of The Monkeys for a measly $15, not the
reported $63m paid by Accenture? It was an offer too good to refuse for
more than 130 ticket holders who fronted up to the Local Taphouse in St
Kilda for the latest installment of the MADC Presents series.
Tales: 'How to Create Your own Creative Agency' saw co-founder and
group CCO Justin Drape share the full Monkeys story, from humble
beginnings, to a properly plastered and decorated office, and now the
creative beast it is today.
Drape enthralled with a blow-by-blow account of their trajectory, chronicling their bold actions.
"Instead of talking about doing things - which happens a lot in our industry - we actually did them", Drape mused.
With inventive cost-cutting measures like starring in their own Foxtel
commercial as cops, the audience heard how the original three Monkeys
broke the laws of advertising simply because they didn't know they
existed. "Naivety can serve you well," Drape said. An early brief
working on the
famously edgy credits for Andrew Denton's 'Enough Rope'
program set the tone for provocative ideas from the beginning.
theme continued with Drape sharing some audience-ears-only stories of
how a bunch of provocateurs, ex-Mambo creators and ragtag agency
characters made the
group and their unique brand of work what it is
It was one for the history books. Or at the very least
their own self-published book 'Made By Monkeys: A Decade of Provocation'
with a copy handed to the audience member with the most provocative
The night also marked the announcement of the new
MADC president, Adrian Bosich, managing partner and creative co-founder
Says Bosich (below left): "I'm very honoured
to be president of the MADC - a club that is very close to my heart. I
have so many fond memories of the MADC, and the camaraderie that flowed
out of that sense of community. It's where I met a legion of creatives
and creators, many of whom are friends to this day. The committee and I
have bold, grand plans for the club, and I'm looking forward to coming
together to talk about and celebrate our work. Most importantly, it's
imperative we create an environment where the next generation of
thinkers and doers can thrive."
The event was the first in a revised MADC calendar, with big things afoot. Stay up-to-date here: https://www.facebook.com/MADC1955/