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Creative

Orange's New Campaign Pledges Customers a New Phone In 24 Hours If They Lose Theirs

Developed by Publicis, Orange spotlights this deal in its latest hilarious TVC that's directed by Martin Werner

Orange's New Campaign Pledges Customers a New Phone In 24 Hours If They Lose Theirs

The heart beats on the fast lane, hands become sweaty, fear increases.

Who has never experimented with that feeling when you cannot find your mobile phone? 

It’s a fact, the world is falling down when we are far from our mobile phone, even for few seconds.

Orange spotlights this special feeling in its latest TVC, directed by Martin Werner (Henry), to showcase its 24h service that guarantees to loan you a new mobile within 24 hours in case of loss, theft or damages.

Through a relentless but also accurate and funny metaphor the brand brilliantly stages a young adult who facing this feeling.  

This Orange campaign was released on May 13th on TV. And the following day, in order to let the Orange community to interact on social network around this mobile loss trial, the brand broadcasted the videos showcasing the sensation felt by this loss with the hashtag #WithoutMyMobilePhone.

Client

Advertiser: Orange

Creative Director: Annabel Salesa

Brand Communications Manager: Quentin Delobelle

Director of Communications and Marketing: Gaëlle Le Vu

Creative Agency

Creative Agency: Publicis Conseil

Creative Director: Fabrice Delacourt

Copywriter: Vincent Cusenier

Art Director: Lucie Vallotton Art Director Assistant: Alexandre Perdereau

Account Management: Marie Wallet / Anne Dauvé / Emilie Jeanneau / Sherelle Ramire

Director of Film Production: Laurence Poucan

Strategic Planner: Damien Sabatier

TV Producer: TV Production (Prodigious) Pierre Marcus / Benjamin Auberdiac

Production Company

Production Company: Henry

Director: Martin Werner

DOP: Nicolaj Brüel

Editorial & Online: Adriana Legay

Production Director: Yannick Dupas

Post Production / VFX

Post Production Company: Mc Murphy _ Baconx

Producer: Jean-Luc Bergeron

Director: Françoise Hernandez

VFX: Ludvig Hallenius & Robin Töndel

DIrector: Françoise Hernandez

Music

Licensing : ROCK LOBSTER » - The B-52's (Pierson/Schneider/Strickland/Wilson/Wilson) Edit: Kobalt et Mute Song (represented by Première Music Group) (P) 1979 The Island Def Jam Music Group

Sound Production: Prodigious / Joël Tessonneau

Licensing: ROCK LOBSTER » - The B-52's (Pierson/Schneider/Strickland/Wilson/Wilson) Edit: Kobalt et Mute Song (represented by Première Music Group) (P) 1979 The Island Def Jam Music Group

Sound

Grading: Hannibal Lang