Orange's New Campaign Pledges Customers a New Phone In 24 Hours If They Lose Theirs
The heart beats on the fast lane, hands become sweaty, fear increases.
Who has never experimented with that feeling when you cannot find your mobile phone?
It’s a fact, the world is falling down when we are far from our mobile phone, even for few seconds.
Orange spotlights this special feeling in its latest TVC, directed by Martin Werner (Henry), to showcase its 24h service that guarantees to loan you a new mobile within 24 hours in case of loss, theft or damages.
Through a relentless but also accurate and funny metaphor the brand brilliantly stages a young adult who facing this feeling.
This Orange campaign was released on May 13th on TV. And the following day, in order to let the Orange community to interact on social network around this mobile loss trial, the brand broadcasted the videos showcasing the sensation felt by this loss with the hashtag #WithoutMyMobilePhone.
Creative Director: Annabel Salesa
Brand Communications Manager: Quentin Delobelle
Director of Communications and Marketing: Gaëlle Le Vu
Creative Agency: Publicis Conseil
Creative Director: Fabrice Delacourt
Copywriter: Vincent Cusenier
Art Director: Lucie Vallotton Art Director Assistant: Alexandre Perdereau
Account Management: Marie Wallet / Anne Dauvé / Emilie Jeanneau / Sherelle Ramire
Director of Film Production: Laurence Poucan
Strategic Planner: Damien Sabatier
TV Producer: TV Production (Prodigious) Pierre Marcus / Benjamin Auberdiac
Production Company: Henry
Director: Martin Werner
DOP: Nicolaj Brüel
Editorial & Online: Adriana Legay
Production Director: Yannick Dupas
Post Production / VFX
Post Production Company: Mc Murphy _ Baconx
Producer: Jean-Luc Bergeron
Director: Françoise Hernandez
VFX: Ludvig Hallenius & Robin Töndel
DIrector: Françoise Hernandez
Licensing : ROCK LOBSTER » - The B-52's (Pierson/Schneider/Strickland/Wilson/Wilson) Edit: Kobalt et Mute Song (represented by Première Music Group) (P) 1979 The Island Def Jam Music Group
Sound Production: Prodigious / Joël Tessonneau
Licensing: ROCK LOBSTER » - The B-52's (Pierson/Schneider/Strickland/Wilson/Wilson) Edit: Kobalt et Mute Song (represented by Première Music Group) (P) 1979 The Island Def Jam Music Group
Grading: Hannibal Lang