senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Optus Sport Launches 'The Good, The Bad + The Beautiful' FIFA World Cup Campaign

31/05/2018
Advertising Agency
Sydney, Australia
90
Share
Campaign, developed by 72andSunny Sydney, celebrates the dramatic moments of the World Cup

In a major step towards establishing itself as the home of elite international football​ in Australia, Optus Sport has launched a new campaign via 72andSunny APAC, announcing its position as the exclusive Australian broadcaster airing all 64 matches of the 2018 FIFA World Cup.

Ben White, managing director for product and marketing said, 'The Good, The Bad and The Beautiful', celebrates the dramatic moments of the World Cup.

VIEW THE SPOT

Screen Shot 2018-05-30 at 1.12.12 pm.jpgSays White: "This campaign embraces the moments that lift us, unite us, confuse us and, occasionally, send us spiralling into a rage. Quite simply, these moments can come from any game, at any time which is why Optus Sport is excited to be sharing it all."

Aussie viewers will be able to experience every emotion of the tournament with Optus Sport's full coverage, including two 24/7 channels and all 64 matches both live and on demand.

For the first time, Optus Sport will be available to non-customers for a monthly subscription fee.

Says White: "We wanted a campaign that captures the spirit of the game, but also the sheer entertainment value of the tournament for all fans."

Optus Sport is the only place to experience the emotions of all 64 games, with the tournament shown live and on demand. For the first time, Optus Sport will be available to non-customers for a $15 per month subscription fee.

Says Johnny Tan, ECD, 72andSunny APAC: "Capturing all the emotion of being able to watch every moment of the world's most viewed tournament was a cool brief. We hope the campaign shines a small light on the effect that football has on all parts of modern Australia."

Credits
More News from 72andSunny Sydney
391
0
Hires, Wins & Business
Scott McClelland Joins 72andSunny as New ECD
18/02/2024
657
0
ALL THEIR NEWS
Work from 72andSunny Sydney
15
0
#PixelPerspective
Google Australia
24/01/2024
20
0
Rockwear - Logo
Rockwear
18/01/2024
10
0
ALL THEIR WORK