Optus promotes new Small Business Olympics competition with Thorpedo Pool Cleaning via WiTH Collective, UM, Amobee, Finch + Thrive
Hot on the heels of launching its Small Business Support Network campaign,
Optus has signed Ian Thorpe to promote its exclusive Small Business
Olympics. In a bid to win the tickets to Rio, the campaign sees Thorpey
launch up his own small business, Thorpedo Pool Cleaning.
The
campaign, via WiTH Collective, UM, Thrive, Amobee, and Finch, also
provides Small Business Owners with the tools to engage customers and
vote for them to win, with a $10,000 prize pool for customers who vote.
VIEW THE BTS VIDEO
VIEW THE POOL CLEANING SPOT
VIEW THE COMPETITION SITE
Tania Corvelo, head of Small Business Marketing at Optus, said the
campaign was about rewarding small business owners and helping them
promote their business to customers.
Says Corvelo: "As the Small Business Support
Network, we're doing everything to help small businesses grow. So as
well as giving them a chance to win these amazing Olympic tickets, we've
also provided incentives for customers to get involved. The media
coverage we've got around Thorpedo Pool cleaning has been a great way to
engage business owners and their customers in a way that a normal
business competition wouldn't."
Says Alex Roberts, director at Finch: "It was great to work with Ian again. He's fantastic talent and
played a huge part in the crafting of this campaign. For a man that's
spent a lot of time in the pool, he's got a very dry sense of humour."
The campaign launched over the weekend with an ad for Thorpey's Pool cleaning business launching in social and on national TV.
Says Justin
Hind, CEO, WiTH Collective: "It's been an exciting time working with Optus and a busy few
months at WiTH. I am very proud of the whole team."
Says Steve Coll, CCO, WiTH Collective: "We've enjoyed a fantastic collaboration with all at UM, and the
invaluable support of Thrive and Amobee. A massive thank you also goes
to the whole crew at Finch and Rumble."
Says Simon Fowler, associate creative director at WiTH Collective: "The earned media around
this campaign was so important. So we're delighted that Ian has already
helped get a lot of coverage and attention for this competition. It's
been a real collaborative effort. This is tough for a Kiwi to say, but
Thorpey - what a legend."
Concept: WiTH Collective.
CEO: Justin Hind/ COO: Dom Hind:
CCO: Steve Coll
Associate Creative Director: Simon Fowler
Creative Team: Mia Fukuyama/Phillip Robbie
Content Producer: Sarah Cloutier/Claire Seffrin
Digital producer: Pedro Santos
Head of Tech: Som Meadon
Head of UX: Paul Kelly
Business Director: Josh Sanford
Account Manager: Serena Peddle
Account Director: Clare Kerlin
Media: UM/Amobee Sydney
PR: Thrive
Production Company: Finch
Director: Alex Roberts
Producer: Amy Dymond
DOP: Tim Tregoning
Editor: Joe Morris
Post-Production: White Chocolate
