Eugene Cheong, CCO at Ogilvy & Mather Asia Pacific and Singapore, reveals what's on his radar
The brightest creative minds from around the world have banded together to kick off judging for the One Show 2017 and ADC 96th Annual Awards, and determine who will be awarded the prestigious One Show Pencil and ADC Cube. This year’s juries share their thoughts on the day’s judging experience in Bermuda. Each day, a different jury member reveals their inner-musings on the best creative work submitted to the show this year.
The One Show celebrates creative excellence in advertising, design, interactive, and branded entertainment. The ADC Annual Awards focus on craft, design and innovation. You can view the judges' picks and all other One Show and ADC Annual Awards entries here.
Eugene Cheong, Chief Creative Officer at Ogilvy & Mather Asia Pacific and Singapore, and ADC Awards Advertising Jury Chair shares his 'Pick of the Day' below.
'Street Light' – BBDO Dusseldorf for Pepsi Light
Finalists for each category will be announced in stages the week commencing April 2017.
The One Show Creative Week will be held May 8th-12th in New York City, culminating in the One Show: May 10th & 12th. The ADC 96th Annual Awards kicks off Creative Week in New York on May 8th at ArtBeam in Chelsea’s Gallery District. For more information visit www.oneclub.org.
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