On the Beach Appoints St Luke's to its Advertising Account
On the Beach, the UK’s fastest growing online travel company, has appointed creative agency St Luke’s to its multimillion pound advertising account. On the Beach had held a number of chemistry meetings with undisclosed agencies and awarded St Luke’s the account without a formal pitch. The review was handled directly.
Work will begin on the business immediately, with St Luke’s creating a multi-channel ATL campaign, as On the Beach looks to communicate more clearly the superiority of their holiday offering and the innovation that sets them apart from both the traditional tour operators and the online travel agents.
On the Beach, which floated in 2015, was set up in 2004 by Simon Cooper, with a vision to become Europe’s leading online retailer of beach holidays. The company, which now has a 20% share of the online short haul beach holiday market, is recognised for its success in disrupting the market with its scalable, innovative technology, strong customer value proposition and low cost base.
The most recent ATL work featured the line “totally beachin’” which was created by Cheetham Bell JWT in Manchester.
Alistair Daly, Marketing Director at On the Beach said: “We sought out St Luke’s because of their expertise at defining clear brand agendas and their standout creative work. From the first meeting they impressed us with their insight about our business and their ability to translate this into a compelling brand platform.”
Neil Henderson, CEO at St Luke’s said, “We are thrilled to be working with a client that is so successfully redefining the way the holiday market operates. They also wanted a TV script that says ‘We open on a beach...”, which was nice.
Genre: PR , People , Strategy/Insight