O&M Singapore Appoints Agency of Record for KFC

Ogilvy & Mather Singapore (Ogilvy) has been appointed agency of record by KFC Singapore and will be responsible for all KFC’s communications in the Singapore market.

The KFC Singapore business moves from Ren Partnership who have held the account for the last year. Virginia Ng, Senior Marketing Director of KFC Singapore commented, “We are delighted to work with Ogilvy & Mather who have extensive experience with KFC around the world. We are excited to drive the KFC Brand to greater heights with this partnership."

Soames Hines, Vice President, Ogilvy & Mather Asia Pacific, and Regional Account Leader for Yum Brands said, “We’re delighted to be partnering with KFC Singapore. This appointment builds on recent KFC wins in Korea and Myanmar, further consolidating our position as KFC’s leading agency partner in Asia and around the world. We are looking forward to working with Virginia and the KFC Singapore team to produce modern marketing that builds sales overnight and brand over time”.