Olson brings you Whole Foods Holiday

Olson and Brand New School are bringing a cornucopia of holiday cheer in these two delightful Whole Foods spots. Each of the spots inspires that sweet holiday nostalgia through the folktales' playful-yet-refined illustration created by Brand New School. 

 

In ‘Bad Dog, Good Shrimp’, Brand New School created a plethora of canine characters before finally deciding on a French Bulldog as the species of choice. Channeling something akin to Veruca Salt, our tiny protagonist devours the turkey in one ballooning bite. Art Director Kris Wong explains that one of the challenges was to balance the folktale nature of the spots, while not becoming too cute or too young with the illustrations. "We were constantly trying to find clever ways to create a whimsical yet sophisticated cartoon."

 

‘It was Salty, They were Sweet’, the tale relayed in Beatnik iambic pentameter, takes you on the journey of a holiday lost and found. When most of the family graciously tries to hide their disgust over the meal, one beloved soul states: "It's starting to congeal”. A flying turkey gives way to inventive transitions and rapturous applause. The visuals created by the Brand New School team bring this heartwarming folk story to life through the charming illustration of a familiar Thanksgiving family dinner.

 

View the work below:

 

 

 

Credits

 

Agency: Olson

Agency Location: Minneapolis

Head of Broadcast: Joel Dodson

Agency Producer: Henni Iwarsson

Creative Director: Jeff Berg

ECD: Mike Fetrow

CCO: Dennis Ryan

Copywriter: Monique Thomas

Art Director: Jesse Mitchell

 

Production Company: Brand New School

Production Co. Location: LA

Art Director: Kris Wong

Executive Producer: Jason Cohon

Producer: Madison Brigode

Associate Producer: Jessica Knowles

 

Post Production Company: Brand New School

Post Production Company Location: LA

Executive Producer: Jason Cohon

Producer: Madison Brigode

Associate Producer: Jessica Knowles

Designer: Audrey Lee

Designer: Waka Ichinose

Designer: Justin Harder

Designer: Sakona Kong

Designer: Andy Bernet

2D animator: Calvin Prieto

2D animator: Michael Tavarez

2D animator: Shawn Lee

2D animator: Mark Kim

 

Music Company: Elias Arts

Music Company Location: Los Angeles