Oh Yes! Churchill & McVitie’s Take the Biscuit in Ocean’s Digital Creative Competition
WCRS and Kinetic Active take multiple prizes in the seventh annual Ocean digital out of home competition with award-winning concepts for McVitie’s, Churchill car insurance, the charity Born Free and Warner Brothers.
Churchie’s Drive-Thru Car Insurance from WCRS wins first prize in the Creative Techniques award for a cheeky campaign which uses Ocean’s vehicle recognition technology to serve drivers with personalised messages about their cars, reflecting the brand’s fast, dependable service.
McVitie’s has won the Interactive category with D.U.N.C.A.N, an interactive robot which will be used to conduct a series of live dunking contests to find out which biscuit has the most staying power. This concept was entered by Kinetic Active.
There are two international prizes for the first time this year. The winners are Space for Giants, an extraordinary creative techniques campaign created by 18 feet and rising for the elephant protection society. Warner Brothers takes the international interactive prize for a game featuring Excalibur to mark the release of Guy Richie’s new blockbuster, King Arthur. It was created by Kinetic Active. Both campaigns will appear across screens in New York, London and Hong Kong.
There were 81 entries in Ocean’s digital out of home competition this year. The winners were announced before an audience of 500 at London’s IMAX cinema on October 13. They share a £650,000 prize pot to fund their campaigns on Ocean’s screens in the UK and internationally over the next 12 months.
Commenting on the winners, Ocean CEO Tom Bleakley said: “The seventh annual competition has seen a record number of entries and some of the most impressive creative concepts to date. The growth of entries and the scale of the ideas reflects the pace at which digital out of home is evolving as a medium of stature and impact. I can’t wait to see these winning campaigns go live.”
To see all of the 2016 winning campaigns visit www.oceanoutdoor.com/dcc
Genre: Creative technology