Ogilvy UK Wins 14 Awards, Becoming Most Awarded Agency at the DMAs 2018

Ogilvy UK took home 14 accolades at the DMA Awards 2018, making the agency the most-awarded one of the night. Ogilvy’s campaigns across sectors and mediums took home four Golds, seven Silvers and three Bronze awards. The DMA Awards judge campaigns based on strategy, creativity and effective results with rigour, celebrating the best customer engagement campaigns.

The campaigns which saw success at the DMAs spanned capabilities and client sectors. The Greenpeace campaign, Ocean of the Future, was a startling real-life experiment transforming an aquarium of wildlife into a space full of plastic waste. The Public Health England work sought to capture the attention of the younger generation to encourage safe sex. The EY ‘Better Questions’ campaign shaped a completely new approach to what makes better businesses. For F1, Ogilvy took fans on a thrilling journey through storytelling. Ogilvy teamed up with IBM to #Findtheadvantage in a summer of sport, using IBM Watson AI technology to draw unusual parallels between athletes. In just 24 hours, Ogilvy, British Airways and Wavemaker came together to create a BA boarding pass which captured England’s World Cup fever, on top of a brand film to bring Nashville to the world. Finally, Ogilvy as part of WPP Team Red launched a completely unprecedented youth brand for Vodafone in VOXI.

The full list of awards is as follows:

- Judge’s Pick & Gold – Best Out of Home: Ogilvy UK & Wavemaker – British Airways, It’s Coming Home

- Gold – Best Use of Social Media: Ogilvy UK & Wavemaker part of WPP Team Red – VOXI Launch: Endless Possibilities

- Gold – Technology: Ogilvy UK – IBM, Find The Advantage

- Gold – Public Sector: Ogilvy UK – Public Health England, Someone Like You

- Silver – Best Use of Experiential: Ogilvy UK – Greenpeace, Ocean of the Future

- Silver – Entertainment, Publishing & Gaming: Ogilvy UK, F1, A Season of Stories at Speed

- Silver – Best Creative Solution: Ogilvy UK – Public Health England, Someone Like You

- Silver – Best Use of Social Media: Ogilvy UK – Public Health England, Someone Like You

- Silver – Travel & Leisure: Ogilvy UK & Wavemaker – BA, Plugging People Straight into Nashville

- Silver – Best Design or Art Direction: Ogilvy UK & Wavemaker – British Airways, It’s Coming Home

- Silver – Best Out of Home: Ogilvy UK – EY, Better Questions

- Bronze – Best Digital Performance: Ogilvy UK – IBM, Find The Advantage

- Bronze – Best Brand Building: Ogilvy UK – EY, Better Questions

- Bronze – Best Launch Campaign: Ogilvy UK & Wavemaker part of WPP Team Red – VOXI Launch: Endless Possibilities

Andre (Dede) Laurentino, chief creative officer, Ogilvy UK, said: “This is an incredible achievement for Ogilvy UK. It shows what collaboration, passion and talent can do. The work ranges from using AI to launching a new brand, from spur-of-the-moment agility to carefully planned executions. The breadth of the ideas and clients we do it for says it all, and more eloquently too. We’re all so very proud of our teams and our clients, who made all of this possible. Well done to all!”