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Ogilvy Melbourne Breaks Bathroom Boundaries for AAMI

04/08/2014
Advertising Agency
Hong Kong, Hong Kong
94
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Finch director Nick Ball shows there are easier ways to save money than sharing bath water

Sharing tepid bath water with your family? AAMI shows there are easier ways to save in the latest campaign launched by Ogilvy Melbourne, part of STW Group.

Developed to showcase the cost effectiveness of AAMI’s Flexi Premiums, the campaign spans several TVC executions, Video Content (YouTube & Pre-rolls), Digital Display, Outdoor and Press, utilising two characters, Neil and Gaz*  originally cast by Director Tim Bullock.

All executions focus on the ways people try save money, using the tagline ‘There are easier ways to save’.

“The campaign aims to cut through a very cluttered and competitive vehicle insurance market,” according to Ogilvy Melbourne’s General Manager, Michael McEwan. 

Richard Riboni, AAMI’s Executive Manager, Marketing said: “We know that in this market, price has become one of the motivating factors for consumers when the time comes to choose their insurer. As a result, we have developed a campaign that delivers a strong retail offer with typical AAMI humour grounded in a human truth, to ensure it really resonates with, and appeals to customers.”

Echoing Riboni’s comments, Ogilvy Melbourne's ECD Brendon Guthrie said: "AAMI has a long tradition of character driven advertising and the spots that kick off this campaign are no exception. Director Nick Ball has taken the beautifully simple scripts and created quietly funny retail commercials that will deliver AAMI's message loud and clear.


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