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Creative

Ogilvy Hong Kong Creates World’s First Pizza Box Movie Projector

Targeted at the young Hong Kong crowd, the campaign sees simple pizza boxes transformed into four movie projector designs

Ogilvy Hong Kong Creates World’s First Pizza Box Movie Projector

Ogilvy & Mather Group Hong Kong (Ogilvy) has launched a product innovation campaign entitled “Pizza Hut Blockbuster Box” for Pizza Hut Hong Kong - a fresh, creative design concept which has been patented by Ogilvy.

The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres. Launched on April 17th in Hong Kong as a test market and for a limited period, Pizza Hut now has further plans to adapt the concept for other regional markets.

Reed Collins, chief creative officer at Ogilvy & Mather Hong Kong said, “This unique campaign demonstrates Ogilvy’s creativity and highlights our capacity to create ‘products as advertising’ - not just traditional campaigns. Not only does it boost our digital and design credentials, but it’s a perfect example of how the two can be combined to great effect.”

Richard Leong, chief executive at Pizza Hut Hong Kong said, “In creating this campaign, we wanted a fresh and innovative way to engage and delight our customers, keeping in mind that movies and pizza go hand-in-hand. Ogilvy has really taken creativity and technology to a new level with this fun, distinctive product.”

Ogilvy & Mather HK - Blockbuster Pizza Box from Work that works on Vimeo.

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Creative Agency

Art Director: Candice Yeung

Chief Creative Officer: Reed Collins

Copywriter: Ollie Davis & Peter Engelbrecht

Creative Agency: Ogilvy & Mather Group

Designer: Gianluca Crudele

Head of Technology: Craig Mason

Illustrator: Parents Parents, Mark Goss, Caratoes & Barlo

Integrated Producer: Ali Loveday

Photographer: Lucy McNally

Production Manager: Kelvin Kwong

Broadcast Assistant: Tammy Lau

Director of Operations: Sandy Ling

Product Designer: Richard Weil

Category: Food , Pizza