Oculus Partners With Jack Morton to Create Experiential Retail Campaign
Oculus this week kicks off ‘Rift and Touch’ – the brand’s retail brand experience, which will take place at shopping centres across the UK. Currently at the Intu Trafford Centre until the 7th November, the tour moves onto Westfield Stratford City, followed by the Bull Ring, Birmingham through November and into early December.
Jack Morton Worldwide, the global brand experience agency, is working in partnership with Oculus to create the campaign, which allows people to get their first glimpse of VR, with an immersive Rift experience. The tour is part of a broader retail activation campaign which includes demo activity and window design within flagship John Lewis stores, Dixons Carphone Group and GAME outlets. Jack Morton also partnered with Oculus to help create this part of the activation.
The 10-15 minute immersive experience will allow people to get a taste of Oculus Rift and Oculus Touch, through a choice of awe-inspiring adventures - from scaling a mountain in the Himalayas, to casting spells against an evil opponent.
Tom McQuillin, Channel Marketing Lead Europe, Oculus, said: “We’re excited to launch ‘Rift and Touch’, and to share with people across the UK the opportunity to experience a world of entertainment like they’ve never before seen.”
Adam Azor, SVP Digital and Integrated Marketing, Jack Morton Worldwide commented: “VR is the game-changer for the entertainment industry, and Oculus is at the fore. So we’re delighted to work in partnership with Oculus to create and launch this extraordinary immersive experience.”