Ocean Invites Agencies to Create Something OOHmazing for Its 9th Annual Digital Creative Competition
Ocean has launched its ninth annual Digital Creative Competition to inspire bold new ideas which harness the scale, creativity and technical capability of digital out of home (DOOH).
The annual competition challenges and inspires creative thinking, placing digital out of home screens at the heart of campaigns and aligning the medium with other progressive platforms and advertising channels.
Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK. There is one category of entry, although concepts will be segmented by brand and charity during the judging process.
New for 2018, alongside the usual competition, Ocean is also seeking ideas which align brands or charities with its Ocean for Oceans initiative which is using Ocean’s screens to help turn the global tide on plastic polluting the world’s seas.
Entrants that successfully raise the bar will share a £650,000 prize pot and the chance for their work to be showcased across any of Ocean’s iconic UK DOOH locations including The Grid, city centre networks like The Loop, retail hubs and screens offering facial and vehicle detection.
Ocean head of marketing Helen Haines said: “This is an opportunity for visionary creative minds to explore and test the infinite possibilities of digital out of home advertising in all its forms.
“We are seeking effective, simple ideas which are aligned with the opportunities our screens afford to surprise, engage and connect at scale with different audiences in different environments using a combination of Ocean technologies. All you need is an Idea.”
The rewards are multiple. Not only do Ocean winners receive screen space to bring their concepts to life, but agencies and brands often go on to win other accolades, including the prestigious Cannes Lions.
It is free to enter Ocean’s competition, with entries submitted online. The closing date is August 24 and the winners will be announced at an awards ceremony on Thursday, October 11 at the IMAX in London.
Genre: Activation , Apps , Creative technology , Digital , Experiential , PR , Storytelling , Stunts