nineteentwenty Creates Christmas Movie Magic for Sky Cinema
Sky Cinema’s new
Christmas campaign sees their December movie premieres revealed through the
windows of a magical advent calendar. The enchanted campaign is led by a 40”
spot, which will air on 5th November during Saturday’s X Factor
show.
Taking the viewer
on a journey from door to door, each revealing a blockbuster title, the new
spot is promoting Sky Cinema’s Christmas schedule, which boasts a new premiere
every night in December.
Visual effects specialists
nineteentwenty were tasked with creating a magical snowy wonderland and the
unique advent calendar, with each door designed to match the movie it reveals.
Integrating clips from The Jungle Book, The Revenant, Deadpool and Zootropolis,
nineteentwenty created a seamless camera move between the movies and their new
Christmassy surroundings.
Ludo Fealy, Co-founder and VFX supervisor at nineteentwenty, explains: “This was a great project to be a part of, but like all good briefs – this one presented some unique challenges! One long camera move is tricky in any form, but one that must seamlessly link between cameras and lenses from different movies bought a much bigger challenge. The fact that it all takes place in a fully CG environment is great, as it provides much more freedom.”
Producer Joshua Smith at BlinkInk comments: “We had two amazing teams working all hours in London and Bristol to create this magical world from scratch, and seeing it all come together over the last month has been incredible. We are blown away by the finished result and we could not have achieved this without nineteentwenty’s dedication to the project.”
Chris King, Head of 3D at nineteentwenty, explains the technical aspects of the project: “We were also tasked with designing and building the 24 full CG doors, within a snowy world. It took a huge effort from planning, through previs, concept, design, build, look development, light render and finally to composite.
“We were rendering trees with over 200 million curves, plus a village of houses lit by around 1000 lights, and all it was possible to get rendered before the tight deadline. The Houdini volume rendering and our ever growing VDB cloud library meant dressing the floating doors with magical misty clouds was possible without overrunning our schedule or render farm.”
