Nexus and Leo Burnett Launch Moving Campaign to End Youth Homelessness
The charity End Youth Homelessness has been working closely with Nexus and Leo Burnett to launch a commercial on October 10th 2016, as part of a larger campaign to raise awareness of the dilemma faced by 80,000 young people in the UK who find themselves trapped in dire circumstances both at home or on the streets where abuse is an everyday reality.
Fx Goby created and directed the online film as part of the campaign ‘Get Them To A Safe Place’ featuring targeted wall art and posters. In Fx’s film, an animated figure manoeuvres across spray painted words on the outsides of buildings - the division between home and the street – highlighting the precarious position these young people are in with an over arching message of getting them to a safe place.
The film also conveys the choices many young people face by spray painting
type-led illustrations on the outside of buildings across the UK.
One illustration shows a young person walking a tightrope formed out of words describing their dilemma - “living at home with addict parents or living on the street with addicts”.
These poignant illustrations were photographed and run as posters in areas where young people are most affected.
Fx Goby, director, said ‘Leo Burnett asked us to create a film to raise awareness of the charity along the lines of their successful poster campaign. I wanted it to be as simple and minimalist as possible. This is a film about youth living on the streets; we needed to stay modest but with a strong visual to get our message across. The street sound atmosphere adds to the discomfort and the unrest, highlighting what a naturally hostile place it is.’
Advertiser: End Youth Homelessness
Graphic Production: Marc Donaldson
Creative Director: Ed Tillbrook, Richard Ince, Adam Tucker
Creative Agency: Leo Burnett, London
Copywriter: Richard Ince
Chief Creative Officer: Chaka Sobhani
Art Director: Ed Tillbrook
Agency Production: Michelle Hickey
Account Manager: Ali Wilde
Account Director: Sarah Kay
Music and Sound
Record Label: Warp Records
Audio Post Production: Sam Robson, 750mph
Artist: Mark Pritchard
Technical Manager: Elliott Kajdan
Executive Producer: Jeremy Smith
Director: Fx Goby
Production Company: Nexus
Producer: Fernanda Garcia Lopez
Actors: Jonathan Burteaux
Genre: Editing , Music performance , Strategy/Insight , choreography