Newell Brands Brings in POSSIBLE to Lead Web Strategy
Global digital agency POSSIBLE has been chosen to lead web strategy for consumer goods powerhouse Newell Brands Inc. The agency will design a digital experience that creates global consistency, while staying true to individual brands for Newell’s iconic portfolio including Paper Mate, Rubbermaid, Sharpie, and Graco.
The first phase of the
program is already underway with the creation of the initial brand sites in the
enterprise platform. The design will not only help align Newell’s brands, but
provide a platform that will support consumer confidence and satisfaction. The new
take the purchasing behavior of today’s consumers into consideration and communicate
each brand’s unique proposition.
“We are honoured to work with Newell Brands to help create a world-class experience that connects with consumers,” said Jason Burby, POSSIBLE President, Americas. “We are passionate about delivering digital products that make a measurable difference. Combining high-consideration baby products from a brand like Graco with high-volume brands like Sharpie or PaperMate is a fantastic challenge.”