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Hires, Wins & Business

Newell Brands Brings in POSSIBLE to Lead Web Strategy

Global consumer goods company appoints POSSIBLE For worldwide digital roll-out

Newell Brands Brings in POSSIBLE to Lead Web Strategy

Global digital agency POSSIBLE has been chosen to lead web strategy for consumer goods powerhouse Newell Brands Inc.  The agency will design a digital experience that creates global consistency, while staying true to individual brands for Newell’s iconic portfolio including Paper Mate, Rubbermaid, Sharpie, and Graco.


The first phase of the program is already underway with the creation of the initial brand sites in the enterprise platform. The design will not only help align Newell’s brands, but provide a platform that will support consumer confidence and satisfaction. The new sites take the purchasing behavior of today’s consumers into consideration and communicate each brand’s unique proposition.

“We are honoured to work with Newell Brands to help create a world-class experience that connects with consumers,” said Jason Burby, POSSIBLE President, Americas.  “We are passionate about delivering digital products that make a measurable difference.  Combining high-consideration baby products from a brand like Graco with high-volume brands like Sharpie or PaperMate is a fantastic challenge.” 

Genre: PR