New McDonald’s Spot Directed by Steve Rogers
Revolver and DDB Group NZ have produced a trans-Tasman spot celebrating McDonald’s sponsorship of the London 2012 Olympics.
Top Australian director Steve Rogers collaborated with New Zealand’s legendary D.O.P. John Toon to produce the heartfelt 90-second piece.
The understated ad highlights the struggle of living on this side of the world and having to watch the London Olympics through the night, as seen through the eyes of a young boy and his Dad.
To view the spot, please click here: http://bit.ly/NePZJ5
Agency
Advertising Agency: DDB Group New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Jordan Sky
Art Director/copywriter: Pete Gosselin
Art Director/copywriter: Jay Hunt
Head of Television: Judy Thompson
Agency Producer: Kim Baldwinson
Group Business Director: Zoe Alden
Business Director: Karla Fisher & Carly Pratt
Production
Production Company: Revolver
Director: Steve Rogers
Executive Producer: Michael Ritchie
Producer: Pip Smart
DOP/Cinematographer: John Toon
Production Designer: Bruce Everard
Editor: Alexandre De Franceschi at Guillotine
Post Production: Fuel VFX
Music: Peter Van de Fluit at Liquid Studios
Sound Design: Craig Matushka at Liquid Studios
