Netball Victoria Launches 'We Make Champions' Campaign for 2017
Netball Victoria has launched the Melbourne Vixens 2017 season with a new campaign, 'We Make Champions' via M&C Saatchi, Melbourne.
The campaign brings to life the aspirations of young netballers across Victoria, highlighting that all girls have the opportunity to one day play for the Vixens.
Says David Dahan, managing director, M&C Saatchi Melbourne: "The Vixens have been creating dream teams for 85 years. They discover athletes who show potential and nurture them to the top of their game. 'We Make Champions' showcases Victoria's most promising netball stars, allowing them to follow their aspirations to become the next Vixen."
Says Rosie King, chief executive officer, Netball Victoria: "Last season 7 of the 13 players named in the Diamonds team came from the Vixens. We have a strong pathway system that fosters great talent through to a national stage. This campaign heroes the champions of tomorrow."
The campaign is featured across TV, print and digital.
A huge thank you to all the aspiring netball players who responded to the call out to be part of the commercial. Netball Victoria would like to wish them all the best with their netball careers.
Creative Agency: M&C Saatchi Melbourne
Creative Director: Tony Banks
Executive Creative Director: Paul Taylor
Managing Director: David Dahan
Senior Creative Team: Andy McInerney, Jay Lazaro
Senior Broadcast Producer: Jessica Norton
Account Director: Pia Christiansen
Production Company: Hugh Peachey Photography
Director: Hugh Peachey
Producer: Virginia Kay
Edit Company: Jonnie Morris (Jonnie&Kate Films)
Post Production / VFX
Post Production Company: Crayon
Sound Design: Final Sound