Nestlé Appoints VML London as Global Agency of Record for Skin Health

Jon Sharpe, CEO Europe at VML, has confirmed that the VML London office has been selected as global agency of record for Nestlé Skin Health following a five-way competitive pitch. The other agencies involved in the pitch were Publicis, TBWA, Spring Studios and LBA.

The WPP agency has been appointed to manage, lead and consolidate Nestlé Skin Health’s through the line global marketing campaigns for their major brands including Cetaphil, Benzac, Loceryl and Differin. Media for the brands will include TV, out of home, online and social.

The partnership with Nestlé marks the first major pitch win for VML London since the appointment of Jon Sharpe as CEO Europe and Harsh Kapadia as ECD London in January 2018.