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Creative

NBA Star Russell Westbrook Shares Some Stats in BBDO NY's Latest Foot Locker Ad

O Positive's Kenny Herzog directs comedic spot to promote February at Foot Locker

NBA Star Russell Westbrook Shares Some Stats in BBDO NY's Latest Foot Locker Ad

Today, Foot Locker launched a new spot featuring NBA star Russell Westbrook to help promote February at Foot Locker, a month filled with premium releases. Just like Russell brings the best of the best to the court, February brings the best of the best to Foot Locker with deals on the hottest gear all month long.

“Stats” includes Westbrook, who is on pace to finish as only the second player ever to average a triple double over an entire season, pointing out that there is more to his game than just traditional stats like points, rebounds, and assists.  He’s also crashing into cameramen, creating an unprecedented amount of parental neglect, and single-handedly keeping entire tech companies afloat.

The spot, created by BBDO New York, launches digitally today, and will air on broadcast TV beginning this Thursday.

Creative Agency

Creative Agency: BBDO New York

Copywriter: Talon Gustafson

Executive Creative Director: Chris Beresford-Hill

Chief Creative Officer: David Lubars, Greg Hahn

Executive Producer: Anthony Curti

Executive Creative Directors: Dan Lucey,

Account Executive: Sam Henderson, (Assist) Christian Martinez

Project Manager: Amy Orgel

Associate Creative Director: Mike Motch, Austin Mankey

Account Manager: Laura McWhorter

Account Director: Janelle VanWonderen

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella, Ken Licata

Director: Kenny Herzog

DOP: Eric Steelburg

Offline

Edit Company: No 6

Editor: Jason MacDonald

Edit Assistant: Ryan Bukowski

Producer: Laura Molinaro

Executive Producer: Corina Dennison

Post Production / VFX

Colourist: Tim Masick @ CO3

Music

Sound Mix: Tom Jucarone

Category: Clothing/fashion , Shoes

Genre: Comedy