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Creative

NBA Star Russell Westbrook Shares Some Stats in BBDO NY's Latest Foot Locker Ad

BBDO New York , 1 month, 2 weeks ago

O Positive's Kenny Herzog directs comedic spot to promote February at Foot Locker

NBA Star Russell Westbrook Shares Some Stats in BBDO NY's Latest Foot Locker Ad

Today, Foot Locker launched a new spot featuring NBA star Russell Westbrook to help promote February at Foot Locker, a month filled with premium releases. Just like Russell brings the best of the best to the court, February brings the best of the best to Foot Locker with deals on the hottest gear all month long.

“Stats” includes Westbrook, who is on pace to finish as only the second player ever to average a triple double over an entire season, pointing out that there is more to his game than just traditional stats like points, rebounds, and assists.  He’s also crashing into cameramen, creating an unprecedented amount of parental neglect, and single-handedly keeping entire tech companies afloat.

The spot, created by BBDO New York, launches digitally today, and will air on broadcast TV beginning this Thursday.

Creative Agency

Account Manager: Laura McWhorter

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Talon Gustafson

Executive Creative Director: Chris Beresford-Hill

Account Director: Janelle VanWonderen

Executive Producer: Anthony Curti

Creative Agency: BBDO New York

Executive Creative Directors: Dan Lucey,

Account Executive: Sam Henderson, (Assist) Christian Martinez

Project Manager: Amy Orgel

Associate Creative Director: Mike Motch, Austin Mankey

Music and Sound

Sound Mix: Tom Jucarone

Offline

Producer: Laura Molinaro

Executive Producer: Corina Dennison

Editor: Jason MacDonald

Edit Company: No 6

Edit Assistant: Ryan Bukowski

Post Production / VFX

Colourist: Tim Masick @ CO3

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella, Ken Licata

DOP: Eric Steelburg

Director: Kenny Herzog

Category: Clothing/fashion , Shoes

Genre: Comedy