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Creative in association withGear Seven
Group745

NBA All-star Russel Westbrook Coaches to the Extreme for Foot Locker

10/12/2014
Advertising Agency
New York, USA
41
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BBDO NY & director Jim Jenkins get 'Ready to Fly' with Jordan 29’s spot

Foot Locker has released a new commercial featuring NBA all-star Russell Westbrook and an inspiring kid who thinks he can fly while lacing up new Jordan 29’s exclusively from Foot Locker.

Of course, being “ready to fly" means more than just performing a highlight – it means putting in the hard work and dedication to be great like Mike. In this spot, Russell decides to put the kid to the test by pulling him into a relentless training commercial through every imaginable sports trope, until the kid literally can’t handle it anymore.

Using the tagline “If it’s here, it’s approved,” Foot Locker continues to demonstrate how Foot Locker is THE place to go for all the latest gear.


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