NATIVE VML's Jason Xenopoulos Appointed as Cannes Entertainment Lions Judge
Lions Entertainment is a two-day specialist event that takes place on 21st-22nd June 2017 as part of Cannes Lions. Lions Entertainment focuses on the future of the entertainment industry and brings together global brands and entertainment creators to explore how content is incorporated into mainstream culture through effective storytelling.
“Judging Cannes Lions has always been a career ambition of mine,” says Xenopoulos. “And Lions Entertainment is my favourite category because I am passionate about branded entertainment and I believe that brands should strive to inject themselves into popular culture.”
The appointment as judge follows another historic milestone for the agency having ranked 3rd in South Africa at Cannes Lions 2016.