My Dog Launches Doggy Bag Home Delivery Service with Clemenger BBDO Melbourne
Clemenger BBDO Melbourne and My Dog have created
Doggy Bag - a gourmet home delivery service for Sydney and Melbourne's
most discerning four legged friends.
With more Australians than
ever working long hours, home delivery services from fine-dining
restaurants have become hugely popular. But no one was catering to man's
best friend.
"With less free time, we're seeing a global shift towards home delivery.
We saw this as an opportunity to create a partnership with Australia's
finest food delivery service, foodora, to create a new way to distribute
dog food," said Clemenger BBDO Melbourne Group Account Director, Deanne
Constantine. Foodora integrated My Dog into their digital platform and created a My Dog option at the
checkout. Because mealtimes
are best spent shared, your pooch can also have top notch nosh delivered
when you order your home delivery from some of Australia's best
restaurants.The foodora delivery rider brings your delicious meal and a beautifully packaged 'Doggy Bag' for your pooch. Real proof of the brand promise to 'Love them back'.
An initial trial has been run in Sydney and Melbourne with great success and will be explored as a nationwide rollout as foodora's delivery locations expand.
Ben Culligan: Mars Petcare Marketing Director
Lauren Dragicevich: My Dog - Mars Petcare Brand Manager
Lisa Maguire: Mars Petcare Corporate Affairs Director
Charlotte Rijkenberg: Foodora CMO
Agency: Clemenger BBDO Melbourne
Nick Garrett: CEO
James McGrath: Creative Chairman
Ant Keogh: ECD
Giles Watson: Creative
Joe Sibley: Creative
Sonia Von Bibra: Executive Producer
Tania Jeram: Senior TV Producer
Michael Derepas: Planning Director
Deanne Constantine: Group Account Director
Bryce Coombe: Group Account Director
Khia Croy: Account Director
Charlotte Lang: Account Manager
Charlotte Abroms: Digital Producer
Sam Hodgson: Digital Strategist
Adam Hengstberger: Digital Designer
Nick Short: Print Production
