Mush Unveils New Outdoor Campaign in London

Following the successful launch and fundraising of mum’s app Mush, the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity.  VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign.  The London-wide activity consists of highly visible 6 sheets in key areas where new mums mingle.

As well as demonstrating that the app is the best way to meet new mums in your area, it also shows the excellent reviews the app has had to date as well as an interactive competition to win lunch with your mum mates.

Sarah Hesz, Mush co-founder stated – “This is our next development of growth, really making a statement of our ambitious plans by delivering a broadcast campaign to support our online and social activity.

Catherine Becker, CEO of VCCP Media stated “This is a highly targeted yet broadcast campaign to deliver real street presence connected with key social and digital channels to maximise sign-up and growth for the app.