MullenLowe Brazil Wins Targifor
The agency will be responsible for the brand repositioning of the pharmaceutical company
MullenLowe Brazil has won the Targifor brand, part of the Consumer Health Care portfolio of the Sanofi pharmaceutical company.
The agency will be responsible for the brand’s new repositioning campaign.
"Targifor will have a great strategic challenge this year, and this is why we need to be close to qualified and experienced partners, who bring us innovation and help us to build our new journey. We are confident in the work we will be developing with MullenLowe", says Cinthia Ribeiro, Marketing Manager for the Nutrition category at Sanofi.
For André Gomes, CEO MullenLowe Brasil, this achievement endorses Sanofi's confidence in the agency. "We have great regard for this project. It is brave and innovative. We are always looking for something to challenge us and there is no doubt that we have found it in the Targifor brand. It's a huge responsibility, but that's exactly what motivates us".