MTV and Preacher Hijack Banner Ads to Raise Awareness of Sexual Assault

The campaign, titled “Invisible Banners,” includes a host of online/digital ads that visually resemble the all-too-familiar fashion, collegiate, consumer product and hotline advertising consumers are constantly exposed to -  but instead feature provocative commentary on how modern culture often ignores and dismisses rape and sexual assault crimes. The effort is part of MTV’s “Look Different” anti-bias campaign – which expanded in August 2015 to include new initiatives focused on gender bias.

MTV original research revealed that 65 percent of young people feel it’s extremely important that rape/rape culture be addressed immediately. In response to this, the ads touch on current issues including the inaction of colleges following rape accusations on campus, victim blaming and sexual assault statistics. Once users click on the ads, they will rotate to display “Look Different” messaging and direct them to ads.lookdifferent.org, where they can find more information and resources on rape culture.

The works were created by Preacher and will be displayed on MTV’s air, MTV.com, MTV app, MTV YouTube, MTV social (Instagram and Twitter), as well as various partner websites including PerezHilton, Bustle, Betches.com, Kargo and Undertone.