MSL Launches in Czech Republic

Publicis One, the global communications enterprise that operates across small and medium size markets, unifying all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced it has opened an MSL office in Prague.

Effective immediately, the PR operations in the Czech Republic have become part of the MSL network and will be operated under the MSL brand in close collaboration with the other Publicis One agencies. The move strengthens MSL’s global network, as well as links the PR capabilities in the Czech Republic to the full array of best-in-class strategic counsel and creative services and best practices that MSL provides around the world.  MSL in the Czech Republic will be led by Michal Procházka as Director under the guidance of Sebastian Hejnowski, CEO at MSL CEE. Michal Procházka will report to Tomáš Varga, CEO of Publicis One in the Czech Republic.

“We do PR in a different way. At MSL, we provide complex strategic and data-based counsel leading to effective processes and impactful communication. Thus, we help our clients to make their stories heard and manage communications challenges in today’s world,” said MSL CZ Director Michal Procházka.

Tomáš Varga, CEO of Publicis One in the Czech Republic, added: “The new MSL Prague office combines the expertise and capabilities of both the global MSL network and the other Publicis One agencies under the concept of Power of One. In this model, all agency brands share an operational backbone, combining their power and skills required to win. Power of One delivers a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.”

“Our clients value our ability to meet their needs for influence and impact on the ground in the markets where they do business. We continue to build one of the strongest global footprints among the large PR networks,” emphasized Peter Steere, MSL’s EMEA Chairman.

After introducing the new Czech MSL office in Prague, Peter Steere participated in an expert panel discussion on the topic of employer branding, one of four fields identified by MSL as fundamental for the Czech market both present and future. MSL also plans to build on its expertise in millennials, artificial intelligence and in influence, an area of communication that continues to grow rapidly around the world.