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Oct. 15, 2012, 2:01 p.m. by Mother
Mother Launches Optimum Campaign
Rock Paper Scissors helps Optimum ditch the distractions
Rock Paper Scissors recently teamed up with Mother to cut a series of four 30-second spots for Optimum. The spots focus on customers dealing with life’s incremental and highly personal challenges without having to worry about their Optimum-provided cable, phone or Internet service.
The new campaign shot by Chelsea director David Gordon Green marks Mother’s first effort for the cable, phone and Internet provider. Editor Carlos Arias assembled the humorous spots, showing frazzled and hapless Optimum customers chasing a rogue pigeon around their living room and trying desperately to kick start their gas grill. One thing neither one has to worry about: the reliability of Optimum’s ultra-efficient and ever-improving communications services.
Client: Optimum
Spot Title: “Technology,” “Interruptions”
Agency: Mother
CD: Scott Carlson
Art Director: Andre Massis
Copywriter: Scott Hayes
Producer: Jess McMahon
Prod Co: Chelsea
Director: David Gordon Green
Producer: Shanah Blevins
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Producer: Helena Lee
VFX/Conform: Rock Paper Scissors
VFX Artist: Edward Reina
Telecine: The Mill
Colorist: Fergus McCall
Audio Post: Sound Lounge
Final Mix: Chris Afzal
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