Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent
lbbonline.com, 4 months ago
The first spring days bring the first open air cocktails. And everything would be great if it weren’t for the mosquitoes.
That’s why at a launch event in Milan, tonic water brand Thomas Henry and creative agency DLVBBDO presented 'Mosquitonic', a spray cap that fits perfectly on Thomas Henry bottles and transforms them into powerful anti-mosquito sprays.
The agency and Thomas Henry have found the solution to an age-old problem. No advanced technology, but a simple observation: when you order a drink with tonic water, you always leave some in the bottle. And that’s what gave the agency the idea - because tonic water contains quinine, a natural mosquito repellent.
Advertiser: Thomas Henry Global
Graphic Designer: Guido Scolaro
Creative Agency: BBDO, Milan
Creative Director: Pas Frezza and Luca Iannucci
Copywriter: Veronica Dal Cortivo
Art Director: Alessandro Dore
Executive Creative Directors: Stefania Siani and Federico Pepe
Production Company: The Family
Director: Stefano Quaglia
DOP: Edoardo Bolli
Producer: Tommaso Haimann
Editor: Nicola Mucelli
Post Production / VFX
Post Production Company: Bend
Colourist: Daniel Pallucca
Category: Soft drinks , Water
Genre: Creative technology