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Creative

Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent

lbbonline.com, 1 month ago

DLVBBDO launches clever spray cap for tonic water brand Thomas Henry

Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent

The first spring days bring the first open air cocktails. And everything would be great if it weren’t for the mosquitoes. 

That’s why at a launch event in Milan, tonic water brand Thomas Henry and creative agency DLVBBDO presented 'Mosquitonic', a spray cap that fits perfectly on Thomas Henry bottles and transforms them into powerful anti-mosquito sprays.

The agency and Thomas Henry have found the solution to an age-old problem. No advanced technology, but a simple observation: when you order a drink with tonic water, you always leave some in the bottle. And that’s what gave the agency the idea - because tonic water contains quinine, a natural mosquito repellent. 





Client

Advertiser: Thomas Henry Global

Graphic Designer: Guido Scolaro

Creative Agency

Creative Agency: BBDO, Milan

Creative Director: Pas Frezza and Luca Iannucci

Copywriter: Veronica Dal Cortivo

Art Director: Alessandro Dore

Executive Creative Directors: Stefania Siani and Federico Pepe

Production Company

Production Company: The Family

Director: Stefano Quaglia

DOP: Edoardo Bolli

Producer: Tommaso Haimann

Offline

Editor: Nicola Mucelli

Post Production / VFX

Post Production Company: Bend

Colourist: Daniel Pallucca

Category: Soft drinks , Water

Genre: Creative technology